GROWTH SPORTS INTELLIGENCE
the intelligence
BEhind growth sports.
Traditional sports metrics tell you what happened.
Growth Sports Intelligence explains why it happened, what it means, and what should happen next.
Powered by the proprietary Growth Sports Index (GSI), TAG continuously monitors, benchmarks, and classifies more than 1,000 Growth Sports worldwide. As the industry’s first intelligence platform built exclusively for Growth Sports, the GSI provides the benchmarking, comparative analysis, and commercial insights that emerging leagues, clubs, governing bodies, investors, and advisors have historically lacked. By analyzing the five drivers of sustainable growth, the GSI measures each property’s commercial maturity relative to the broader Growth Sports universe—not simply its current popularity or financial performance.
The result is Growth Sports Intelligence—the world’s first dedicated commercial intelligence platform for Growth Sports. Much as sophisticated market intelligence platforms help investors understand financial markets, Growth Sports Intelligence transforms benchmarking data into actionable insights, property assessments, commercial diagnostics, and strategic recommendations that help sports organizations identify opportunities, strengthen commercial infrastructure, and build long-term enterprise value.
WHAT
THE INDEX MEASURES
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Every organization is evaluated
across five core pillars
that influence long-term
commercial performance.
01
Commercial
Infrastructure
The business systems that drive sponsorship, ticketing, premium experiences, merchandising, and long-term commercial value.
02
Participation Depth
The strength of the athlete, club, youth, collegiate, and community ecosystem that creates future participants and lifelong fans.
03
Organizational Strength
Leadership, governance, staffing, ownership stability, and operational maturity required to sustain growth.
04
Market Momentum
Investment activity, expansion, sponsorship demand, consumer interest, and broader market trends accelerating the property's future.
05
Audience &
Media Reach
The ability to attract, engage, and grow audiences through live attendance, broadcast, streaming, social media, and digital engagement.
READY TO APPLY GROWTH SPORTS INTELLIGENCE™?
Use the Growth Sports Index™ to understand where your organization stands today, where growth opportunities exist, and what infrastructure needs to be strengthened next.
